PRIVACY POLICY AND SECURITY

INTRODUCTION AND SCOPE OF THIS PRIVACY STATEMENT

At XETHLON, we aim to provide you with the best possible experience. The personal information you share with us is utilized to enhance both our products and services as well as your overall experience. This privacy statement is designed to give you a clear understanding of how we handle your personal information, our efforts to protect it, your rights, and the choices available to you for controlling your personal data and safeguarding your privacy. It also outlines the types of personal information we collect when you visit our websites, stores, or use our mobile applications, how we utilize your information, and the third parties with whom we may share it.

We utilize personal information for various purposes, which are detailed below.

PERSONAL INFORMATION WE COLLECT FROM YOU

“Personal information” refers to any data that relates to you and identifies you personally, either on its own or in combination with other information we possess. Xethlon will collect various types of personal information, including special categories of personal data (such as health information and other sensitive data) about you, including, as applicable:

GLOBAL UNIQUE REGISTRATION OF XETHLON

If you register for a Xethlon account, which allows you to use the same login credentials worldwide, we will ask for your name, email address, date of birth, and password.

YOUR XETHLON ACCOUNT

Xethlon will also collect the following information when you register for an account, should you choose to provide it: phone number, gender, personal preferences, social media identifier (if you opt to log in via a social network), and age or date of birth.

USAGE OF OUR PRODUCTS AND SERVICES

When you use our products and services, we will request personal information (at the time of collection we will clarify what information is mandatory and what is optional) such as:

  • Date of birth and/or confirmation of age over a specified limit.

  • Your email address when registering for one of our contests, free prize draws (“Prize Draws”), or newsletters.

  • A record of correspondence maintained with you (including any information you may have provided in relation to our products or services) if you have contacted our Customer Service.

REGISTRATION THROUGH A SOCIAL NETWORK

If you choose to create a Xethlon account using your social media account (such as Facebook), your login credentials will be imported from your social media account. Please note that when you opt for this “social login” option, we will use the following personal data:

  • Your Facebook identifier.

  • We may also receive certain personal information (which you have agreed to make accessible in your public profile) through the social network such as:

  • Your name, age, location, preferences, occupation, and other public profile information, such as photos, your friend list on the social network, or your likes. Facebook will not share this information with Xethlon if your profile is private.

    Xethlon does not request this information, but it is provided by the social network through the use of the social login option if you have a public profile, in accordance with the social network’s terms of use. Xethlon will not use this information without your consent.

AUTOMATICALLY COLLECTED INFORMATION

We will also gather personal information about you when you interact with our brand and websites, as well as your usage of them, in the following ways:

Websites: we will collect information about the Xethlon websites you visit and how you utilize them. When you visit one of our websites, data from your browser will be sent to our servers. This allows us to collect personal information such as:

  • Your IP address.

  • The date and time of your visit and the duration of your stay on our website.

  • The referring URL (the site from which the visitor arrived).

  • The pages visited on our website.

  • Information about the device and browser (such as browser type and version, operating system, etc.).

Cookies and similar devices: we and our partners utilize various technologies to collect and store information when you visit our websites or use our applications, which will include sending one or more cookies or other similar devices to your device.

SOURCES OF INFORMATION

Most of the information we collect about you will be personal information that you have voluntarily provided, for instance, through our websites, in stores, etc. Other sources from which we may obtain your personal information include:

  • Our Point of Sale systems (i.e., we may collect certain information about you when you make a purchase in one of our stores).

  • Third parties (such as risk assessment agencies, law enforcement/regulatory bodies, companies that provide databases available for commercial purposes, etc.).

HOW WE USE YOUR PERSONAL INFORMATION

The personal information we collect upon your initial registration will be used for identification and authentication purposes across all Xethlon services, allowing you to use the same account details to log in from any location or device. The global unique registration enables Xethlon systems to identify you anywhere in the world, preventing the need for you to re-register if you log in from another country.

Additionally, Xethlon creates a profile for you with the necessary information to provide our products and services. The personal information we obtain from the previous sources will be used in the format it is received or can be combined with personal information obtained from other internal or external sources, as applicable. We use and analyze this personal information for other purposes detailed below:

  • Improving our products and services: we will use your personal information to create a profile about you to understand how you use our products and services, to develop more engaging and relevant products and services, as well as to personalize the products and services we offer you.

  • Customer service: if you contact our Customer Service (or vice versa), we will use personal information such as your order details and contact history to process your request and provide you with the best possible service.

  • Website: personal information collected through our websites, such as via cookies or other tracking technologies, will be used to allow us to evaluate browsing habits on our websites, identify areas for improvement, and optimize our products and services, as well as to customize and enhance your experience on our websites and applications.

  • We will seek your consent if we wish to use your personal information for purposes other than those mentioned in this privacy statement, and if required, in accordance with applicable legislation.

HOW WE PROTECT YOUR PERSONAL INFORMATION

We are committed to safeguarding your personal information and implementing appropriate technical and organizational security measures to protect it against unauthorized or unlawful processing and against accidental loss, destruction, or damage.

RETENTION OF YOUR PERSONAL INFORMATION

We will retain your personal information for two years from your last interaction with us, such as the date your account was deleted, your last purchase, the last time you browsed our website, or any other form of contact or interaction, unless the law requires a longer or shorter retention period, which is necessary in the course of a legal proceeding, or is required for a specific purpose in accordance with applicable legislation.

The following are examples illustrating how Xethlon retains your personal information for as long as necessary for a specific purpose:

  • We may retain your personal information collected during a purchase for as long as required by tax laws.